- Axe and Susan Glenn
Unilever is promoting Axe Phoenix with “Susan Glenn”, a television commercial featuring Kiefer Sutherland’s reflections on the girl he admired at high school. “She’s not A girl, she’s THE girl. Fear No Susan Glenn.” The commercial has inspired My Susan … Continue reading →
- IKEA World Without Textiles
IKEA is promoting the launch of the 2012/2013 catalogue with an advertising campaign focusing on the new focus on textiles. “Imagine a world without textiles. A place where comfortable pillows are replaced with tree stumps. Where curtains are made of … Continue reading →
- Don’t Drive with a Hangover
Drinking while affected by an alcohol-induced hangover is being challenged in “Nie jedź na kacu”, (Don’t Drive with a Hangover) an integrated advertising campaign being rolled out in Poland. Research has shown that 75 percent of drunk drivers are those … Continue reading →
- Marmite Lovers Don’t Freak!
Sanitarium, the producer of Marmite in New Zealand, is supporting fans of the yeast spread through the suspension of Marmite production with an integrated advertising campaign with the tag line, “Don’t Freak”. Earthquake damage to the company’s factory in Christchurch … Continue reading →